Mini Rodini and adidas Originals in a unique global collaboration
Swedish children’s wear brand Mini Rodini is doing a yearlong global collaboration together with adidas Originals, starting December 1st. A total number of five releases will be filled with limited edition pieces of iconic adidas Originals styles. All with print design by Cassandra Rhodin, founder and creative director of Mini Rodini.
- adidas Originals challenges the status quo, originality is about the source. It’s about who made it first, where it was born and creativity at its core. Nothing is truer to this than Mini Rodini, it’s a natural fit for the Originals brand identity and we’re very excited to be collaborating on a collection dedicated to kids and the imprint they leave, says Nic Galway, Creative Director of adidas Originals and Style.
– Mini Rodini is really looking forward to this collaboration. adidas Originals is so iconic as a brand. I've been wearing original silhouettes since I was a kid, says Cassandra Rhodin, Creative Director at Mini Rodini.
The sustainability factor in the collaboration is important for both Mini Rodini and adidas Originals. Therefore, all apparel in the collections is made out of 100 percent organic cotton and recycled polyester. The footwear is made out of partly recycled materials.
– To be able to make people and planet friendly products more accessible for a wider audience globally is fantastic, Cassandra continues.
First release December 1st 2016
adidas Originals by Mini Rodini will be sold in Mini Rodini owned stores at Odengatan, Vallgatan and Skomakaregatan (not in online store), in adidas Originals flagship stores worldwide and online store as well as selected retailers globally.
ABOUT MINI RODINI
Mini Rodini carries one of the most sustainable ranges of kid’s clothes on the market, including certified organic cotton pieces and recycled materials. At Mini Rodini, we want what we do to matter. It’s not just about getting better at what we do, but wanting the very best combined with a better world. We are proud to be working towards ensuring that our products have a lower impact on the environment and that the people making our products are healthy and paid fairly. This is why sustainability has, and always will be, the most important factor in the Mini Rodini brand, one that affects decision making at all levels in the organisation.