Mini Rodini and adidas Originals in a unique global collaboration
Swedish childrenswear brand Mini Rodini is doing a yearlong and global collaboration together with adidas Originals. All releases are filled with limited edition pieces of iconic adidas Originals styles with print design by Cassandra Rhodin, creative director and founder at Mini Rodini.
The first release was launched on December 1st (2016) and on May 4th, the third drop will hit the stores. During 2017, two more releases will come.
– Mini Rodini is really looking forward to this collaboration. adidas Originals is so iconic as a brand. I've been wearing original silhouettes since I was a kid, says Cassandra Rhodin, Creative Director at Mini Rodini.
- adidas Originals challenges the status quo, originality is about the source. It’s about who made it first, where it was born and creativity at its core. Nothing is truer to this than Mini Rodini, it’s a natural fit for the Originals brand identity and we’re very excited to be collaborating on a collection dedicated to kids and the imprint they leave, says Nic Galway, Creative Director of adidas Originals and Style.
The sustainability factor in the collaboration is important for both Mini Rodini and adidas Originals. Therefore, all apparel is made out of 100 percent organic cotton and recycled polyester. The footwear is made out of partly recycled materials.
– To be able to make people and planet friendly products more accessible to a wider audience globally is fantastic,
THIRD RELEASE MAY 4TH 2017 ONLINE 10:00 AM / IN STORE 10:00 AM
The collection is available in size 62-116 (apparel) and 19-27 (footwear).
adidas Originals by Mini Rodini will be sold in Mini Rodini’s online store, release time 10:00 AM (local time, CET), in addition to Mini Rodini owned stores in Sweden at Odengatan (Stockholm) Vallgatan (Gothenburg) and Skomakaregatan (Malmö) all open at 10:00 AM (local time, CET).
adidas Originals will sell the collection in their flagship stores worldwide and most of their online stores as well as selected retailers globally. For more information, please contact adidas customer service here.
Please note that Mini Rodini will have a limited purchase of two products per category (apparel, shoes, bag, hat), regardless of size and color. That means that in Mini Rodini’s online store and own stores, you can purchase eight pieces in total. Other retailers may have a different or none limitation. Mini Rodini online store won’t have a queue system during the release.
ABOUT MINI RODINI
Mini Rodini carries one of the most sustainable ranges of kid’s clothes on the market, including certified organic cotton pieces and recycled materials. At Mini Rodini, we want what we do to matter. It’s not just about getting better at what we do, but wanting the very best combined with a better world. We are proud to be working towards ensuring that our products have a lower impact on the environment and that the people making our products are healthy and paid fairly. This is why sustainability has, and always will be, the most important factor in the Mini Rodini brand, one that affects decision making at all levels in the organisation.