Mini Rodini is a Swedish children’s wear brand that was founded in 2006 by illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. Mini Rodini takes children seriously with playfulness, meaning it is important that children too have clothes that match their own personality, mood and creativity.

Introduction
Mini Rodini’s vision has always been to make it both easy and exciting for parents to buy better products for their kids in regards to the design as well as environmental and ethical aspects of the production. And while the playful and humorous aesthetics may speak directly to the children, the quality of the products is equally important. A Mini Rodini garment is not only fun to wear or just look at, but is also produced in a way that is kinder to the environment and the people behind it.

Ever since the start, Mini Rodini has been a true success story. When the first collection of cotton prints was released in a few selected Stockholm shops 2006, it sold out almost immediately. Everything happened very quickly and what started with tons of boxes stacked in Cassandra’s apartment in Stockholm shortly became an independent shop just a block away. Mini Rodini soon became darlings of the press both in Sweden and internationally for their unique interpretation of children’s clothes. With a combination of excellent quality and quirky design, Mini Rodini creates clothes that parents want to dress their kids in, and that kids love to wear.

Today, Mini Rodini is one of Scandinavia’s fastest growing children’s wear brands. Selling in some of the most prestigious department stores and independent shops all around the world, from Harvey Nichols in Kuwait, Selfridges in London and Barneys in New York. As of now, Mini Rodini is represented in over 500 selected locations aside from the three fully owned stores in Stockholm, one store in Gothenburg, one store in Malmö and an online shop that ships world-wide.

History & heritage
Cassandra Rhodin is a recognized Swedish illustrator. She grew up in an artist family, surrounded by painters, actors and filmmakers. Her great grandfather was the legendary circus king Brazil Jack. Born Carl Max Alexander Rhodin in 1871, son to two of the most prominent illusionists and artists of their time. At the young age of twelve he ran away with a circus and he spent the late, romantic 19th century travelling around Europe with the Romani families Demetri and Taikon. Every weekend, staged gypsy weddings were held between Brazil Jack and the daughter of Bomba Demetri. He was since then known as the Gypsy prince Carooli Rodini. The Rhodin family and the romanies lived and worked closely together for several years, running both a Tivoli and the famous circus. In 1899, then known as Brazil Jack, he started his first circus that has come to follow the Rhodin family to modern time. Cassandra found his picture in an antique shop, signed “Rodini” on the back, which became the inspiration for the name Mini Rodini.

The circus undoubtedly played an important part in Cassandra’s childhood and continues to be a never-ending source of inspiration. The name Mini Rodini is in itself a celebration – homage – to her great grandfathers heritage. But mostly the creativity and inspiration come with Cassandra’s own two sons. It was with them the idea for a new children’s wear brand – Mini Rodini – grew.

Our Values
When Mini Rodini first started in 2005, the aim was to add something new and something better to a market that was already rapidly growing. Since then Mini Rodini has been, and still is, a fast growing company. What started with cotton leggings and tees in the now iconic robot print has grown to large collections consisting of outerwear, organic denim, accessories and everything in between. And as the collections keep growing, so is the sustainable range.

At Mini Rodini, we want what we do to matter. We take our ethical and sustainable commitment very seriously and it will always be the most important factor in Mini Rodini’s growth. It’s not just about getting better at what we do, but wanting the very best and a better world. This commitment affects decision-making at all levels in our organisation, as it is an on-going process that demands an innovative approach to our whole business long-term.

We are very happy to say that Mini Rodini carries one of the most sustainable ranges of kids clothes on the market, including certified organic cotton pieces and recycled materials. But we also know that sustainability means much more than the materials we choose to work with. It’s about building a business that recognises both impact and responsibility: to the environment, employees and customers and the people who make our products. We work hard to implement these values in everything we do, from company culture to the initial design phase, the cotton fields, supply chains and transportation all the way to the end-consumer. We are proud to be working towards ensuring that our products have a lower impact on the environment, and that the people making our products are healthy and paid fairly. This is why sustainability has, and always will be, the most important factor in the Mini Rodini brand, one that affects decision making at all levels in the organisation.

To learn more about how we do this, visit our CSR page.

The Collections
Mini Rodini’s collections continue to grow by each season with sustainable designs in high quality and quirky pieces and prints. The founder of Mini Rodini, Cassandra Rhodin, still makes all the designs – each collection being totally unique to the Mini Rodini brand.

A Mini Rodini garment can be quirky, preppy or super sophisticated – the combinations are as endless as the imagination of the ones wearing them. Which is exactly what characterises a Mini Rodini piece: comfortable and sustainable for all kids, and for any occasion with prints and colours that are always creative, unique and – of course – humorous, appreciated by grown-ups and kids alike.