VEJA x M.Rodini

VEJA x M.RODINI

New design co-lab with French sneakers brand VEJA! Together we have created a pair of vegan kids’ sneakers for the spring-summer season.

“I'm a long time fan of Paris-based sneaker brand VEJA and use the trainers myself. I love how VEJA combine great design with organic materials and fair trade sources. It feels great to collaborate with another brand that work as much as we do with this.” - Cassandra Rhodin, Founder and Creative Director at Mini Rodini.

ABOUT VEJA

VEJA is a French sneaker brand that produces shoes in organic materials using Fair trade sourcing. Fair trade is one of the three fundamental pillars that VEJA is built on. For them, Fair trade means working directly with producers and thus cutting out the middleman. Their cotton and rubber is purchased directly from producers in Brazil and Peru. Fair trade also means pre-financing harvests, which means VEJA buys their organic cotton a year before it is transformed into sneakers. At the beginning of the year they come to a mutual agreement on the price of cotton, signing annual contracts with the producers. That way, the producers know exactly how much they will earn from the harvest before planting a single seed.

"To collaborate with one of the best brand for children is an honor for VEJA. To combine style and ecology is important to us, and Mini Rodini is one of the best on this path” - Sébastien Kopp, Co-Founder of VEJA.

COMPLETE THE LOOK

Complete the look with our Rabbit printed garments from our Spring/Summer 2021 collection!

We reserve the right not to deliver in case the stock level of the product or products was inaccurate when the order was placed.