26 February 2015
This spring, Mini Rodini has taken another big sustainable step - the SS15 Collection See You Later Alligator is is made of 96% sustainable materials. When Mini Rodini first started in 2006, the aim was to add something new and something better to a market that was already rapidly growing. As our company and the collections keep growing, so is our sustainable range. Today, we are very happy to say that we carry one of the most sustainable ranges of kids clothes on the market. Having nearly 90% of our products in sustainable materials every year, clearly makes us a front-runner among our closest competitors, who has up to around 20%.
But we also know that sustainability means much more than the materials we choose to work with. It’s about building a business that recognises both impact and responsibility. At Mini Rodini, we want what we do to matter. We take our ethical and sustainable commitment very seriously and we always improve to make even better products - for the environment, our customers and the people who make our products.
For the first time we have collected all our sustainability achievements in a sustainability report. To show partners and customers that our work always have a sustainable background and future - and why they are better than the non-sustainable. It is our obligation to make sure everyone involved in our products have safe employments and good working conditions. In this expanding phase, we will continue our mission to do the very best out of all we do. We have come far but have many challenges ahead, yet, having the right and fair approach like we do will make things possible. We have come far but have many challenges ahead, yet, having the right and fair approach like we do will make things possible.
Cassandra Rhodin, the founder of Mini Rodini:
- I'm a person with strong believes. For me sustainability comes first. It is no other way. I'm so proud of that we this season started paying living wages in India, one of our biggest producing markets.