15 July 2015

Sneak Peek AW15

In a couple of weeks, we will release the new Autum/Winter collection for 2015.

Mini Rodini AW15-collection is inspired by ’The Jungle Book’ look-a-like landscape of India. The Indo Persian influences from the Mughal Empire, the amazing wildlife and the decadent and mysterious life of the Maharanis and Maharadjas.

A large part of this collection is made in south of India in a factory run by wind and solar energy, the cotton is GOTS and Fairtrade certified and we have started a living wages project here. We pay our part of a living wage to the workers instead of just the minimum that is normally payed, required by law from the Government and almost impossible to live on. We hope to continue this type of projects in all factories we work with.

Before we invite you to our world of India, make sure you get the final pieces of our organic summer collection which is now on sale.

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01 April 2015

Easter essentials

Easter is short but sweet and all about bright colours! We have them all - sunny yellow, orange and greens in a variety of prints. Find our easter essentials here!

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30 March 2015

What is upcycling?

Today there already are more textiles produced in the world today than can be used. Tons and tons of textiles are sent to the landfill every year. In textile production there will always be waste materials, energy, water and chemicals. Upcycling is a working way we follow for a relatively large amount of our waste.

Upcycling garments and fabrics stop adding stuff to a world that is already overwhelmed with material things. It also reuses materials that may otherwise end up in the landfill in creative and innovative ways – producing original often one-of-a-kind items from what many consider to be waste. At Mini Rodini, we see it as a way to create new products with new value and purpose, like our patchwork blankets and our latest news while at the same time, it makes us take responsibility of the resources we have already used and minimize our waste to landfill. Upcycling garments is not the same as recycling. Recycling takes consumer materials and breaks them down so their base materials can be remade into a new product. When a product is upcycled, the materials are not broken down and less energy is used. It makes a positivt impact since it removes items from the global, total garbage stream.

In textile production there will always be waste materials, energy, water and chemicals. Upcycling is a working way we follow for a relatively large amount of our waste. But this is just one way we work with minimising our environmental impact, you can learn more on our CSR-page.

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27 March 2015

An upcycled easter egg from Mini Rodini

Organic and upcycled basics by Mini Rodini

Exclusive and upcycled easter news! Find our very best basics in a new sunny colour and a very limited edition. We really love our basic selection made from 100% GOTS certified cotton, and we wanted to add some more. These shining new yellow pieces are also upcycled, meaning that they are made from leftover fabrics from previous production that has been collected and converted to get new use and value. Upcycling is only one of the things we do to take responsibility of the resources we have already used and minimize our waste to landfill.

Upcycled easter eggs for everyone!

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05 March 2015

Spring is here!

New arrivals from Mini Rodini SS15

Spring is here! Our spring and summer is inspired by the fishy life under the aquatic surface in colours of sea weed green, ocean blue, sand, sunset pink and Florida orange. This season, mermaids, mermans, whales, dolphins, sea birds and crocodiles go swimmingly and sustainably together.

We have made jackets to wear on stormy salty waters and sun hats, caps and shades that protect you from the scorching sun in the Everglades of Florida. See you later alligator is filled with sustainable pieces for all occasions, but most practical to wear on dry land. Except for the large and fancy swim-collection, of course! It is made from the finest weave, recycled from PET bottles and other plastic waste. The very same waste that are likely to float around polluting our seas and marine mammals often eat them and die.

96% of the collection is made from sustainable materials. So now there's even more stylishly sustainable dresses, shorts, sweaters and t-shirts online and in our stores. Find your favourite sustainable spring styles and feel proud that you actually are a part of making an environmental change.

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26 February 2015

A sustainable spring

Mini Rodini's Sustainability Report

This spring, Mini Rodini has taken another big sustainable step - the SS15 Collection See You Later Alligator is is made of 96% sustainable materials. When Mini Rodini first started in 2006, the aim was to add something new and something better to a market that was already rapidly growing. As our company and the collections keep growing, so is our sustainable range. Today, we are very happy to say that we carry one of the most sustainable ranges of kids clothes on the market. Having nearly 90% of our products in sustainable materials every year, clearly makes us a front-runner among our closest competitors, who has up to around 20%.

But we also know that sustainability means much more than the materials we choose to work with. It’s about building a business that recognises both impact and responsibility. At Mini Rodini, we want what we do to matter. We take our ethical and sustainable commitment very seriously and we always improve to make even better products - for the environment, our customers and the people who make our products.

For the first time we have collected all our sustainability achievements in a sustainability report. To show partners and customers that our work always have a sustainable background and future - and why they are better than the non-sustainable. It is our obligation to make sure everyone involved in our products have safe employments and good working conditions. In this expanding phase, we will continue our mission to do the very best out of all we do. We have come far but have many challenges ahead, yet, having the right and fair approach like we do will make things possible. We have come far but have many challenges ahead, yet, having the right and fair approach like we do will make things possible.

Cassandra Rhodin, the founder of Mini Rodini:
- I'm a person with strong believes. For me sustainability comes first. It is no other way. I'm so proud of that we this season started paying living wages in India, one of our biggest producing markets.

Read the full report and download it here. For more information, contact csr@minirodini.se.

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14 February 2015

Lovely news...

Mini Rodini Love Tulle Body

We all know what day it is and we've added some lovely news online and in stores! Our latest arrival to our spring selection is this cute baby body. It is in a limited edition and can only be found in our own stores and online. It is made from organic cotton and filled with lovely, lovely hearts. As comfy as cute for the little ones. Shop the body here!

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29 January 2015

New arrivals: Mini Rodini SS15!

Mini Rodini SS15 News

Spring has come! Today we released the first pieces from our S/S '15 collection See You Later Alligator in all our stores and online. Among the fish, you'll find stylishly sustainable dresses, sweaters, tees and sneakers that suits at all occasions, but most practical to wear on dry land. All made from sustainable materials in colours and prints inspired by the life underneath the aquatic surface.

Find your favourite sustainable spring styles already and feel proud that you actually are a part of making an environmental change.

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20 January 2015

Sneak Peek SS15: See you later alligator!

Mini Rodini SS15 See You Later Alligator

This is the first look of Mini Rodini's SS15 collection See You Later Alligator! It is inspired by the fishy life under the aquatic surface in colours are sea weed green, ocean blue, sand, sunset pink and Florida orange. See you later Alligator collection contains stylishly sustainable dresses, shorts, sweaters, t-shirts and shoes that suits at all occasions, but most practical to wear on dry land.

The first release is January 29 but here's a little look of what is to come. Find your favourite sustainable spring styles and feel proud that you actually are a part of making an environmental change!

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Tags: Sneak peek , SS15
24 December 2014

Holiday gift guide!

Tomorrow is the last order date for international orders online, so there's still time to find the perfect gifts!
See our holiday gift guide for some last-minute-gift inspiration - if you can't decide there's always our electronic gift vouchers to use online! If something's not quite right, don't worry - we have extended our returns policy so now you have 30 days to return anything you (or your loves ones for that matter) are not completely satisfied with.

Happy shopping!

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15 December 2014

Guide to Mini Rodini Explorer

Mini Rodini Explorer Guide To Winter Wear

Mini Rodini Explorer is our line of jackets, trousers, overalls and accessories with extra high functionality. All garments are designed to last in heavy weather and rough play, and will keep the body warm and dry at all times. We know finding the right winter garment for your child can be a bit tricky, especially since the weather changes quickly and the season is long.

To help you find the perfect one, we've collected some general guidelines for finding the right one, and making the most of your winter wear. If you need more help and personal assistance with what to choose, don't hesitate to contact us directly on help@minirodini.se. We are happy to help!

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Tags: Explorer , Guide
03 December 2014

Fairtrade gifts for xmas

Fairtrade certified cotton kids clothes by Mini Rodini

This year, Mini Rodini started working with Fairtrade certified cotton clothes and accessories on almost 20% of the collections. In other words, we have a great selection of organic gift picks certified by both GOTS and Fairtrade! Super sustainable gifts for everyone - we've got beddings, printed cotton pieces, baby items and fun accessories!

For Mini Rodini, adding the Fairtrade is an extra third party security and control, especially in the early stages of the production process. Fairtrade certified products for Mini Rodini will always be organic as well and having certifications from two different third parties is an extra security and control that proves the product is sustainably and fairly made.

You will always find the Fairtrade logo on each product, but to make it even easier to find them we've gathered them all in one place! Find all our Fairtrade certified cotton pieces here. And if you want to learn more about our work with sustainability, have a look at our CSR page.

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15 November 2014

Coming soon: Mini Rodini Pre SS15

Mini Rodini new pre collection coming soon!

On November 20 we will release a brand new collection online and in our stores. This year's pre collection Resort is a small and exclusive collection filled with sustainable pieces to meet spring in. Cool cats, cute kittens and soft sweats made from organic cotton certified by GOTS and Fairtrade.

Above is a tiny little peak of what is to come, but prepare yourself for some 100% sustainable and pretty preppy resort wear!

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Tags: Pre , SS15
01 November 2014

New Home Collection!

Mini Rodini Home Collection

We released our new Home collection today! More beddings and upcycled blankets in new prints suited for baby, kids and adults. We've also added some exciting news, have a look for yourselves!

And it's all of course 100% organic and non-toxic, to colour your home with a good conscience. A third of our lives is spent in our beds and choosing our organic beddings is not only good from an environmental point of view, but they are also healthier and safer.

22 October 2014

Happy Mini Halloweenie!

Mini Rodini's Mini Halloweenie

It's that time of year again - Mini Rodini's Mini Halloweenie! This year we wanted to give you a little something which is why we will send you our super scary temporary tattoos with all online orders until Friday 31st! Make sure to wear them with something from our special, Halloween-selection. And not to mention, the shipping is free when you order for 80 euros or more.

Happy Mini Halloweenie!

xxx
Mini Rodini

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13 October 2014

Organic denim by Mini Rodini

Organic kids jeans by Mini Rodini

We are very happy to say that we've released a new organic denim line with the AW14 collection. The organic jeans are made from organic cotton, meaning they produced without any harmful chemicals and with 70% less water. Kind on nature and on the skin.

The jeans also come in three brand new fits: panther, tiger and puppy so find your favourite pair of organic jeans today!

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25 September 2014

Mini Rodini opens a new store!

Mini Rodini Vallgatan Göteborg

Today we are opening up our very first store in Gothenburg! It is located in the charming shopping districts in the city centre at Vallgatan 22 and is Mini Rodini's first store outside of Stockholm. We open up at 10.00 and the store will be filled with new arrivals, including the Home collection. And the first lucky ones will get a nice, goodiebag with their purchase. See you there, Gothenburg!

xxx

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05 September 2014

Vogue Magazine Global Street Style Report

This week Vogue Magazine mentioned us in the Global Street Style Report, listing the 15 Coolest Neighborhoods in the World. Here is their motivation: Enter Södermalm, an island just to the south of the city’s center, where one can find top-notch vintage boutiques like Grandpa (which also sells Swedish labels including Rodebjer and Dagmar) to a comprehensive 'zine shop, cheekily named Papercut. Young parents: be sure to stop by the buzzy Mini Rodini outpost on Nytorgsgatan, famed for its funky children’s wear.

We couldn't agree more! Södermalm, more specifically 'SoFo', is where Mini Rodini opened up the very first store way back in 2006. And it's still there, of course. Have a look at our store page if you haven't already.

xxx

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