Some argue that denim has its roots in the utilitarian “serge de Nimes” from France while others say the true genesis is with the sturdy twill worn by Genoese sailors. Regardless, it is well-known that denim never goes out of style and ours is no exception. Which is why we, for a limited time, are having a denim outlet in our online shop. It is filled denim pieces from previous season so make sure to get your hands on a new favourite pair today! We've got a great selection kids and baby jeans in a variety of prints, fits and colours - and to a great price too. See all outlet items here, and our classic non-seasonal denim here.
All our denim truly is darling to us, and is designed to last. The more you wear them, the better they will feel which is why we think it is the perfect every day item to wear and to tear. And they only get better with time, too.
To make the most of your denims, we've put together a few tips on how we treat our jeans:
Wear your jeans as often as possible. The more you wear your denim, the better they fit and feel
Do not wash unless they are visibly dirty
Try removing single spots with wet wipes or a towel before machine washing
Before washing your jeans, turn them inside out, and button and zip
Wash as cold as possible (40 degrees) on a gentle cycle
Never tumble dry, but hang dry
If they tear - repair
Recycle your jeans if they're no longer needed