05 September 2014
This week Vogue Magazine mentioned us in the Global Street Style Report, listing the 15 Coolest Neighborhoods in the World. Here is their motivation: Enter Södermalm, an island just to the south of the city’s center, where one can find top-notch vintage boutiques like Grandpa (which also sells Swedish labels including Rodebjer and Dagmar) to a comprehensive 'zine shop, cheekily named Papercut. Young parents: be sure to stop by the buzzy Mini Rodini outpost on Nytorgsgatan, famed for its funky children’s wear.
We couldn't agree more! Södermalm, more specifically 'SoFo', is where Mini Rodini opened up the very first store way back in 2006. And it's still there, of course. Have a look at our store page if you haven't already.