Mini Rodini was founded in 2005 by the Swedish illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. It is important that children have clothes that match their own mood and creativity. And while the aesthetic of the Mini Rodini design – playful and humorous – may speak to children, the quality of the garment is equally important. Mini Rodini wants to make it both easy and exciting for parents to buy better products for their kids in regards to design, but more importantly the environmental and ethical aspects.
With sustainability and quality in focus, Mini Rodini creates clothes that modern and conscientious parents want to dress their kids in, and that kids love to wear.
Mini Rodini is one of Scandinavia’s fastest growing children’s wear brands. Selling in some of the most prestigious department stores and independent shops world-wide, from Harvey Nichols in Kuwait, Selfridges in London and Little Fashion Gallery in Paris. As of now, Mini Rodini is represented in over 400 selected locations aside from the three fully owned stores and the successful web channel.